When you tell people that you are new to the adult industry and want to know the best way to start they typically say create a TGP or create a blog. (TGP means thumbnail gallery post for those of you who don’t know). At heart both of these are the same type of website, whereas both websites are offering free porn to the visitors to their site.
This is however a vast difference between the two type of websites and that is where you find out if you will learn a hard lesson the hard way, or much softer.
TGPs where something we did in the industry many, many years ago. For the most part it’s been done to death and 99.99999% of them are totally and completely worthless pieces of crap. TGPs only work in one format (posting a page for of thumbnail) and the very nature of their existence, attracts people that typically don’t want to pay anything for their viewing pleasure and that means they want you to give them something for free.
So how are you going to make any money then? So if you can’t really make that much money, what’s the point of running the site in the first place? Truth be told, TGPs by and far have the worst sales ratios I’ve ever seen. 1:3000 is not uncommon with a decent TGP and in many cases, the numbers are much worse. I’ve seen decent looking TGP sites that perform at around 1:5000.
Blogs are also free sites giving away free porn but the difference tends to be not only the design but also the source of the traffic. Unlike TGPs, most blgos are very niche specific. For example, have you seen the Asian porn site called Eat My Sushi? Well, it is a blog, that specializes in, well … asian porn stars. Although there are many companies that offer software to run a site like this, that site happens to use WordPress. They take a porn star, make a post about her and provide a link to some photos of that starlet. Now here is where the important part comes in. The part where they talk about the girl. The text … yes, the TEXT (not the photo) is the most important part of that post. I want you to look at a post they have for the Asian porn star Charmane Star.
Do you know why on that page the text is important? Because my friend … that is all Google sees. Google doesn’t give a crap about looking at pictures of pretty girls. Google likes text. Consider Google like the Cookie monster and text like little chocolate chip cookies. It eats one or two and then wants more and more and more and more. The more you give it, the happy you make the cookie monster. And trust me, Google is one big cookie monster that you want to make happy!
So the hardest part of running a blog is trying to come up with something unique and special to say about every single post you make.
You never want to include less than one text paragraph per post. You always want to try and include as much text as possible that is relevant to the person or thing you are posting about. If you could type 5 paragraphs per post, you are so golden!
Google does not like identical or duplicate content (it likes cookies that are unique because that makes them special), so don’t copy text you’ve seen from other sources. It must be different.
Always remember that you may be designing your page for the web surfers that come your way but without making the search engines happy first, they aren’t going to be sending you any web surfers in the first place.
When writing blog posts, do not use the pre-typed up descriptions that affiliate programs have given you. They will be considered duplicate content by the search engines and cost you a penalty. The hardest job an adult blogger has is trying to figure out how to describe a set of photos or video clips about some whore in the longest, most descriptive way possible and let me tell you, that is not an easy task.
Always have more content than you do ads. A good website (blog or not) always has more content than they do outgoing ads and if you don’t it can hurt you with the search engines. QUALITY MATTERS and only a fool would think otherwise. Search engines do know what your bounce rate is and that can greatly play into the quality of your website so if your website is icky then why would Google or any search engine for that matter, want to list you at the top of their search results?
There is a point to a new webmaster running a blog and that is to learn the lessons that one needs to learn to become an experienced webmaster. You learn the terminology, a little bit of coding, the ins and outs of hosting companies and how to deal with affiliate programs. You learn about stats and the importance of having them. You learn about basic search engine optimization. There are just so many little things you learn with your first collection of websites and that is why most people say when you are new to create a TGP or a blog. But in reality, you should avoid running a TGP because well, it’s crap and you will be wasting your time. Instead trying running a blog about a very specific theme. You want to specialize your blog with a very specific niche.
Create at least 4 to 5 new posts per week and when set a goal to have at least 1,000 posts in your database before you drop to posting less than 4 to 5 new posts a week.
Don’t obsess about page rank, it will come when it comes and I assure you it’s not half as important as most people make it out to be. However that being said, don’t ever hesitate to trade one or two links with sites like your own. Just be picky about it and only trade links with other high quality blogs. The last thing you need is to get your link listed on some crappy link dump kind of website. It’s better to trade links with two decent websites, than 2,000 crappy ones.
