What’s your erotic pleasure?

What is my traffic worth?

27 February, 2008

Filed under : Webmaster Help

I have gotten this question a lot over the years …. “what is my traffic worth?”. Basically the most recent time is that a guy wanted to charge for ad space on his website but didn’t know a fair price. Prior to this he had never had anyone offer to pay him for a banner spot on his pages, he had just sent all of his traffic to affiliate programs. So he came to me in hopes that I could help him figure out the value of that banner spot.

The answer to the question is that it depends on a variety of factors. The main question you want to ask yourself is, how much money would having a banner in that spot earn you by sending that traffic to an affiliate program?

The next question you should ask yourself, is a banner ad really the best solution? Look at my website, and you might notice a lacking of banner ads. Know why? Well for the most part because I find them horribly tacky but also because banners aren’t really that effective, so why waste your time with them? Well banner ads in the way that most people use them.

I actually do generate money from this website, but not in the way that most people would think. Instead of just throwing up random banner ads, I instead well promote a company only in exchange for valuable information that could help another webmaster. So that means if you want to get your ad up at All4U.com, you have to help me come up with some great advise to share with other webmasters and in return, your website name and a link to your website will go in that article and will stay on my website as long as I keep the advice posted at my website. I found this to be way way way more effective for those spending the money to advertise with me and it has the added benefit of helping webmasters and making those tacky banner ads not needed on my website.

The point of me telling you all of this, is that I want you to think outside of the box. Not every ad has to be a banner although sometimes having a banner ad is just what works for your page design and that’s ok too.

So let’s move on to putting a price tag on that advertising space. If you were to put up your favorite and by favorite I mean best producing affiliate program banner in that very spot, how much money would it earn you?

You should know how many unique visitors per day your website gets, as well as how many page views. ie: 1 person could look at 11 different pages so that means you have 1 unique visitor and 11 page views. You also want to know the source of your traffic and the location. For example my Racquel Darrian website gets 54.8% of its traffic from Google, and 24% from Yahoo. So a large portion of all the traffic generated for that website comes from those two sources. As far as location goes, 89% of my traffic come from the United States. You can list off your top 3 if you want, and you do want if that number is below 85%. They really just want to see that your traffic isn’t coming from crappy scam countries.

Now that you know how many visitors a day your website has, and where the traffic is coming from, you want to know how many of those people will click through to visit your sponsor.

I have a good friend who let me peak at the stats on their website which had 215,930 uniques for January 2008 and it sent 48,300 uniques to their sponsors. That means that website sends 22.37% of their unique visitors to the paid sponsors. That is your sponsor click through ratio (22.37%) for that banner spot and now you want to know how much that earns you.

Using this example website again, if you send over 48,300 uniques, that’s about 1,558 unique visitors per day on average. This website made $3,580.80 that month with those visitors or an average of about $116 per day which works out to be about $.07 per unique visitor.

You want to do what is best for you but you also want to do what is best for your client because if they aren’t happy they won’t come back. So with that in mind know that you can’t afford to earn less money so you can’t take anything less than $3,580.80 for that banner spot but you logically want to earn a little more because for way less hassle you could just keep sending your traffic to the affiliate program. So you round up and say that they can have the banner spot for about $.08 per unique click.

Notice I didn’t give a flat number like $700? Well because you want to do what is best for your client and by that they should make them the offer to pay you only for the traffic you generate for them. In this case I would say they can pay you $.08 per unique click you send them, not to exceed $4,000. So if that month you happen to have some extra traffic, they get to enjoy it for free as the maximum you are going to charge them is $4,000 for that banner spot that month.

So why not just flat out charge them $4,000? Well because you want to build good relationships with advertisers and if you have an off month and your traffic sucks that month for whatever reason and there could be many reasons that could happen, the peopel paying you for those premium banner spots aren’t getting screwed.

What does 2257 mean?

24 February, 2008

Filed under : Webmaster Help

Title 18, § 2257, are really just shorthand for a law in the United States that revolves around the models involved in sexual activity being over 18 years of age.

Title 18 U.S.C. 2257 is the Record-Keeping Requirements Compliance law. In which (without getting to legal) states that you need to have proof that a model is over 18 years of ago if they are involved in anything sexual. Specifically Title 18, section 2257 states …

All models, actors, actresses and other persons that appear in any visual depiction of actual sexual conduct appearing or otherwise contained in the “website” were over the age of eighteen years at the time of the creation of such depictions. All other visual depictions displayed on this website are exempt from the provision of 18 U.S.C. 2257 and 28 C.F.R. 75 because any of said visual depictions which appear to be of sexually explicit conduct are merely simulated. With respect to all visual depictions displayed on this website, whether of actual sexual conduct, simulated sexual content or otherwise, all persons in said visual depictions were at least 18 years of age when said visual depictions were created.

So what exactly does that mean to you? Well the answer to that really depends on exactly what kind of website you run and what type of content you have. In short, you want to always know for a 100% fact that every model who appears on your website, male or female is over the age of 18 at the time they took the photo or performed in your video. You not only want to know for a fact that they are over 18 but you want to have proof of it.

If you are not the primary producer of the content – like say you have some affiliate content on your site from some sponsor, you want to damn well make sure that you trust them enough to have the required data on file. In most cases, the person who produces the content keeps all those types of records on file but in some cases, they affiliates themself also keep a copy if they are going to display the photos / videos on their website.

So what exactly do you need? Well first you need a signed model release. This is basically a document that states they are in fact over 18, not drunk or high and are fully aware of what they are signing, how much they are to be paid for the photo shoot and they agree that you the photographer own all the rights to the photo / videos they are about to make with you. The model release at the very bottom must include the date, the name of the model (printed), their signature, their social security number and one or two witnesses.

Then if all of that wasn’t enough, they must then provide you with two forms of valid ID, one should be a state issued identification card or a driver’s license. The other form can be something like a credit card in their name or their social security card. You must have a copy of these to include in their file and the copy of these must be legible so be very careful here when making copies. You want to make sure everything can be read. You then want a photo of them holding these two forms of ID and then it would probably be a good idea to photo / video then signing the model release stating I AM OVER 18 YEARS OF AGE verbally (if shooting the model release video).

Also in some cases they have asked that you gather the other names the person has performed under. Like with Lanny Barby, she has performed under the names Lanny Barbie and Lani, so you would include those names in your file for her.

Record keeping is a very time consuming job but it is important because it is the one thing that can keep your ass out of jail if the feds come knocking at your door and trust me, it *CAN* happen to you. Don’t think that it won’t. GET LEGAL AND STAY THAT WAY. Make sure that every model that appears on your website is over 18 and be ready to back it up with hardcore proof. This is especially the case with webmasters who run those “teen” websites because they are looked at more closely than say someone who runs a MILF site where the girls are very clearly over 25.

What is an outbound link?

24 February, 2008

Filed under : Webmaster Help

What is an outbound link you ask? Well an outbound link is a search engine optimization term that refers to how many sites link to your website. If 23 pages across various websites link to yours, then you have 23 outbound links.


Notice I said pages and not websites. That is because one website can provide you with multiple outbound links. If one website links to your site 6 times … 1 time on 6 different pages, it is likely that the search engines will count that as 6 different outbound links.


So what does having outbound links matter to you? Outbound links are used in various ways with search engines. Outbound links helps to determine your page rank, it also helps to determine relevance to certain keyword phrases, based on the text of the link. For example if I were to make a link to my site Live Naked Men, it becomes an outbound link and improves the relevance for that site for the keywords Live Naked Men.


In theory the more outbound links you have, the better. But there are a few fine parts to that rule that you need to pay attention to. First and foremost, you don’t want to be a part of a site that has more outgoing links than it has content. Search engines might see that website as a link farm and penalize you for being a part of it.


Next make sure that the links are relevant, not only in what the title of the link is from their site to yours, but that their site is at least remotely related to yours. You want blonde tits sites to link to your blonde tit site. If the two sites linking to each other are similar in nature then some experts say the links are worth way more to you when it comes to SEO.


I need to be clear here because this is an area that so many webmasters make a mistake in. You should trade links with websites that are similar in nature to your own, but they don’t have to be exactly the same. If I have a site about blondes showing their tits and you have a site about blondes with big tits and we were to trade links, it would benefit both of us greatly.


It does not matter what either of the sites look like … what matters is that the search engines relate blonde and tits and that each of our sites link to each other. That means we are both more relevant for those related search terms. How much more relevant varies on a wide number of factors. But that’s another article all together. For now you just need to know that when trading hard links you want to trade with sites that are remotely related in theme to your own. The more related, the more important the link is.


One final note is to be careful. There is the good old guilt by association rule which basically means you want to check EVERY site you are about to trade links with in Google and Yahoo. If that website is nowhere to be found in either of those search engines you don’t want to trade links with them because they could be banned and there is some evidence that any site associated with banned sites gets penalized. So avoid sites that don’t already appear in search engines.


On a final note on this subject, do not pay to get listed with any site, nor do you want to trade links with any website that charges money for text links. Paying for links for the sole purpose of search engine optimization is not a legal practice with Google and probably other search engines and could very well get you banned. DO NOT PAY FOR LINK TRADES. DO NOT CHARGE FOR LINK TRADES. Is that one link really worth getting banned from Google? Trust me, it’s not. No one link is worth that.


Now all of that aside, let’s talk about your own network of websites. Did you know that you can help your own outbound links? If you run more than one site, you sure can! You may have heard of people running “blog networks”. This is partly why some of them do it.


Let us say that you have MySite-A.net. It doesn’t really matter what you have there, it could be a free site, that you make money on from sponsors or a membership site – just that it is your main site. You create a new site called MySite-B.net. You make this into a blog site where you post random ramblings about a topic similar in nature to your other website, MySite-A.net. Out of the 337 posts on MySite-B.net, you mention your other website, MySite-A.net in 7 of those posts. Those too count as outbound links. The one thing you need to make sure of those so you don’t get an association penalty, is that both MySite-A.net and MySite-B.net are on their own IPs. If both sites are on the same IP then much evidence has shown that search engines know the sites are run by the same person and doesn’t really give much weight to the links.


Some people prefer to build their own collection of websites rather than waste time trying to trade links with other relevant websites, simply because the one thing you learn with experience is that trading links sucks. The second you put up their link, they take down yours or they go under and their website is no longer around. It really really really is just a hassle. I traded 27 links at Klub Kelli in 2007, out of those 27 real link trades, only 7 still have my link up and as such, I have theirs in return. 20 out of those 27 dropped my link without notice or they went out of business. What a total waste of my time! There are some webmasters who try and trade 10 links a day – so just imagine how much time they wasted with ratios like that!

But no matter what you do, build your own network of websites or trade links all day long, you still need to network with other websites to be valid.


If you do want to build your own network of websites remember to take advantage of offers from affiliate programs that offer free hosting. You can build a website, with some great links to your own main website and it costs you nothing because they host your site for free. I host my porn star site Free Tory Lane with the affiliate program Bling Bucks. I get the benefit of a website in my network to build up relevant links to my other wises, while they pay for the hosting. All I have to do in return is promote their website within my pages of that website, which is super easy since they also provide a lot of the content I used to build the site itself. :)

Rev Share vs PPS vs PPC

24 February, 2008

Filed under : Webmaster Help

An age old question in our business is which is better, rev share of pay per sale? Well first let us define what each program is. Rev share means that you share in the revenues generated from a customer. Typically that means you get X % of whatever the customer pays per month to be a member of that site. The good news is, you earn that money for the life of that customer so if that person stays a member of the site for a year, you are earning $x per month for an entire year! With a program like Bling Bucks. they pay 60% so if you make a sale. Basically you get paid $17.97 per membership (per month) with a console free tour sale.

 

PPC or Pay Per Click simply means they pay you for every click you send them (unique visitor). There are very few programs who do this to the high rate of fraud but the ones that do typically pay anywhere between $.01 and $.03 per click. The highest I’ve ever seen was $.05 but there were alot of terms and special conditions involved.

 

Pay per sale simply means you are paid a flat amount of money for every sale you make. This is a set amount, paid one time, not over the life of the sale however it is typically higher than what you earn. The payouts are varied but basically I prefer the console free tours so I typically make about $25 per sale. I could make more but I don’t like to send my surfers to a site with tons of pop ups. It’s tacky and I feel it devalues the quality of my sites.

 

Anyway so basically what we have is a one time $25 per sale, or $17.97 per month or $.03 per click. We know that statistically the average member will stay a member of a site for 6 months. So that one member is really worth $107.82 but you don’t get it all right away and that is in essence the down side. You get that money paid out over 6 months.

 

Some people would rather have less money per sale simply because they earn it all, right now. But those people are short sided. They don’t see the long run and that just because the “average” person may stay a member 6 months, you still have quite a few who are going to stay members for 1 year or even 2 years. So you are still earning $17.97 per month, for that guy for that long. Through Bling Bucks, I’ve had one guy stay a member for the last 19 months. That means I have made $341.43 off of one guy!

 

So for those using pay per sale (PPS), you aren’t doing that math and you are only hurting your bottom line as a result. Don’t throw away good money because you think you will make more in the short term, because you really don’t.

 

I want to show you the real numbers for one of my smaller sites. Five months ago I sent 1719 unique visitors to the program and got 3 sign ups. Those 3 people are still a member of the site.

  • PPC (at $.03 per click) = $51.57 (total)
  • PPS (at $25 per sale) = $75.00 (total)
  • Rev Share (at $17.97 recurring per sale) = $53.91 first month and total = $269.55

So what do you want to make from your traffic, $51.57, $75 or $269.55? I don’t know about you but I would rather earn the most money I can from my traffic, even if it takes me a tiny bit longer, I would still under every circumstance rather earn the most money I can.

Site Redesign

23 February, 2008

Filed under : What's New

I haven’t updated the site in a long time. It’s always one thing or another that comes up and prevents me from really putting any work into All4U.com. Well that has changed now, obviously. :P And here we have it … an all new, all for you. I hope that you enjoy the new design and know that I will be working on posting articles for you as often as time permits.

 

Besides the articles (advice and tips) that I am working to restore to the new design of the website, we also have other capabilities with this new software which includes rating of the articles, posting of your own comments or advice within each article, interactive polls, better categorization and improved navigation and of course the RSS feeds for updates.

Filed under : What's New

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Filed under : Webmaster Help

Now that you have decided to be a new webmaster, you probably by now have picked out a domain name, even a theme for your new website. But the question is, what do you do from here?

 

Well you need to find a home for your new website and that can be tricky business as not all hosting companies accept adult material and some that do over charge or limit your resources, so much so that in the end it could end up hurting your bottom line. Call a potential hosting company and ask ….

 

a) Do you host adult sites?

 

At this point they will often ask you about the type of website are creating. They basically want to know that although your material is adult it is legal. Don’t be shy or embarrassed because if you don’t ask and the web hosting company later finds out your website is adult in nature they will just turn you off and then your site is down and then where will you be?

 

b) Next ask how much their most basic “shared” or “virtual” plan will cost and what it includes.

Keep in mind that you are just starting and don’t need to pay for something you aren’t going to use so until you start making some money you should start off small, with one of the virtual hosting plans. What you are really looking for here is how much bandwidth the plan covers each month as well as the IP address oh and that they offer stats, even if just AWStats. You want your own unique IP address for search engine optimization purposes. If their cheapest plan doesn’t at the very least the IP and 150 gigs of bandwidth per month or costs more than $9.95 per month, time to move on and find someone else.

 

If you aren’t sure that the company you are looking at going with has a good package, compare it to say one like WebAir offers as even their most basic package is premium. Actually for that matter, if you don’t already have a web hosting company in mind, check out WebAir. I’m confident you’ll find they will meet all of your needs.

 

c)  Ask them their policy on shutting down your site.

Just today I came across a non adult website, that was dedicated to wordpress plugins.  The site had the following message.

Due to excessive load on the database, my hosting company (Dreamhost) pulled the plug on this website. I will be looking into ways to bring it back online as soon as possible… Sorry…

This was a non adult website running nothing more than WordPress and wordpress related plug ins.  The hosting company felt it was to much of a strain on the shared resources and pulled the site.  That is the last thing you want to do is wake up one day and find out you are cut off without warning.  You want to find a web hosting company who will at the very least give you a call ahead of time.  You want advance warning if they need to terminate your usage of some of your scripts.  Any company not willing to give you advance warning is not worth your time and trust me, most out there will not give you *ANY* warning.

d) Next Google the name of the web hosting company.

You are going to Google them to see if you can find out anything bad about them. Any obvious and legit complaints. You would be surprised how many people skip this step and it ends up costing them dearly.

 

In closing you are probably wondering why you need to pay for hosting if there are those “free” hosting companies out there. Well to that I simply say …. why go into business to make money if you aren’t going to do it right? I’m here to help you skip past all the newbie mistakes that others have made before you and hopefully you won’t make the same “free hosting” mistake they have. There are many reasons why not to chose free hosting but mostly because it’s unprofessional, unreliable and unstable. You are also probably sharing an IP with 100 other websites, any one of which could do something to get banned from say Google and that could in turn cause you a world of hassle you don’t need. So just know that “free” is never really free and if you do it right, the small amount of money you spend each month in professional hosting will pay for itself 10 times over in a very short amount of time.

Filed under : Industry News

sex toyTexas is a huge state with a lot of open minded, forward thinking people. That is, except when it comes to their sexual vices. They like to keep that kind of thing hidden and in the background and as a result, for years the sale of sex toys in Texas has apparently been illegal.

 

However according on Tuesday, February 12, Texas’ ban on the sale of sex toys was overturned. A panel of the United States Court of Appeals for the Fifth Circuit has invalidated the Texas statute banning the sale or transfer of devices designed or intended primarily to stimulate the human genitals. The ruling is grounded on the same constitutional privacy considerations which earlier led the Supreme Court to invalidate the Texas sodomy law (and similar laws in other states).

 

I guess that’s good news because now Erotic Videos can ship sex toys to Texas again. Whoo hooo!

Filed under : Webmaster Help

Any person, male or female having remotely anything to do with a wedding or even watched a wedding movie has no doubt heard the saying “something old, something new, something borrowed, something blue”, so what the hell does that have to do with porn?

 

Well, quite a bit actually. It’s human nature not to want to change. To dread the hassle of going through all your pages and updating links, banners, etc. It’s only natural not to want that hassle but did you know that not doing it could cost you quite a bit of money?

 

Let’s look at your website. How much total traffic does your website get per day? If you don’t know you better find out and stay on top of that. By now you should have a spreadsheet that lists off each website you have down the first column to the left (A). Column two (B), will be the traffic you get for the month (ie: September 2008 … put month and year, you’ll appreciate having the year in there way down the line).

 

Now repeat that every month for the rest of your life. You *ALWAYS* want to know how much traffic your site is getting. How do you know how well you are doing if you don’t know at the very least how many people are visiting your website?

 

Below all of that write down the name of every affiliate program you do business with (just like you did above for your own websites). Doesn’t matter if you do business with 10 or 1000 affiliate programs. You just want to jot down all their names in the first column of your spreadsheet. Next you want to write down how much traffic you are sending them.

 

In the next column you want to write down how much money you earn each month from that program. Now this next part is most important – cost per click. To determine how much each person you send this sponsor is worth to you divide total earnings by total visitors. So let’s say as an example you sent them 25,305 total visitors for the month of January 2008.

 

Divided by 31 as there are 31 days in that month – means you sent them an average of 816 visitors per day.

 

You made $1384.03

 

Divide what you made by 31 (total days in that month) and that means you made on average about $45 per day with this sponsor.

 

But the most important part is next …

 

Take total earnings divided by / total traffic. So in this case it would be 1384.03 / 25,305. That means you pretty much earn $.05 for every visitor you send over to this affiliate program.

 

Now repeat the same process for all affiliate programs.

 

Back up top in the area where you were writing down traffic for each of your websites, you might also want to jot down the average “bounce rate” for your websites. It’s not major important but it can help you in some cases to determine how much you have improved the quality of your website over time. You can get that from Google analytics. I’ve linked that to my article on the stat program because if you aren’t using it yet, you should be but you need to fully understand what it is and the accuracy level.

 

Now back to your stats.

 

Look closely at what you have. You now know exactly how much your traffic is worth. Most people find they are quite shocked at the numbers as they are significantly less than they had thought in their head.

 

The good news is, you are on the road to improving those numbers.

 

Now look at what your sponsors are doing for you. Any program earning you less than $.01 needs to be replaced.

 

When you do look to replace sponsors, look for something different or new. For example, look toward programs like Totem Cash who are paying you not based on a membership sale but instead for downloads of their desktop strippers which believe it or not has amazingly good results.

 

Totem Cash

 

You need to keep in mind that not every affiliate program will be right for your kind of traffic. You know what they say …… You have to kiss a lot of frogs before you find your prince. And that couldn’t be more true for affiliate programs.

 

I have always had a very good relationship with Vivid. I make GREAT money from them and my sales ratios are through the roof. I earn like $.18 per click with their porn star websites but when I tried to promote their Kim Kardashian one, I did horrible. In fact, I never once made a sale with that site. Yet others are doing great with it. A friend of mine said it was the best thing ever for him that he’s never made so much money in his life. So obviously for some Kim Kardashian is a great program, just not for me. My traffic is more filtered toward porn stars and apparently my porn star guys don’t necessarily like celebrity sites. But I wouldn’t have known had I not at least tried. And that’s my point to you.

 

Look at what your current sponsors are earning for you, then go out there and try other programs until you find one that does great for you. Try programs like Totem Cash. It may not be your niche but you might be surprised how well it does for you. I know that I was.

Get Legal or Get Busted

22 February, 2008

Filed under : Webmaster Help

Making money in the adult business legally is easy yet rarely do people actually make the effort to find out what is or is not going to land them in jail. With an election year coming around now is the time to put some serious thought and effort into cleaning up your act. So what is legal porn? Well it varies from state to state and not being a lawyer, I couldn’t tell you exactly what you can do in YOUR state but I can help you out with the federal stuff and that is what most state laws are based on.

When they judge porn they ask themself if there is any social redeeming value for it. In other words, is it porn for the sake of porn or is it “couple friendly” and this is judged differently based on where you live. What may be acceptable in one area of the country may be horribly offensive in another – especially down south in the bible belt. Here is the infamous Cambria list of naughty no-no’s.

  • no shots with the appearance of pain or degradation
  • no facials (bodyshots are ok if shot is not nasty
  • no bukakke (ie: 10 guys coming on one girl)
  • no spitting or saliva mouth to mouth
  • no food used as sex objects
  • no peeing unless in a natural setting (field, roadside)
  • no coffins
  • no blindfolds
  • no wax dripping
  • no two dicks in/near one mouth
  • no shots of stretching pussy
  • no fisting
  • no squirting
  • no bondage or bondage type toys or gear unless very light
  • no girls sharing same dildo (in mouth or pussy)
  • toys are okay if shot is not nasty
  • no hands from 2 different people fingering same girl
  • no male/male penetration
  • no transsexuals
  • no bi-sex
  • no degrading dialogue (suck this cock bitch)
  • no slapping her face with penis
  • no menstruation topics (women on the rag)
  • no incest topics
  • no forced sex, rape themes, etc.
  • no black men, white women themes

Some of the things on this list are more serious than others such as forced sex / rape – even simulated. That is probably more likely to be pursued than say two people fingering the same girl. The truth is, it’s expensive to prosecute someone and although there is always a chance they will go after you, common sense tells you it is more likely they will only go after the more hardcore offenders to prove a point and scare the rest of us.

So what does all of that mean to you?

Before the days of Bill Clinton there was a thing called “The Miller Test”. It is a very conservative ruling by the courts that basically told what was and wasn’t illegal or actually “obscene”. The Miller test is based off of specific court cases which are Miller v. California (1973), Smith v. United States (1977) and Pope v. Illinois (1987). The test is as follows:

Whether the average person, applying contemporary adult community standards, would find that the work, taken as a whole, appeals to the prurient interest (i.e., an erotic, lascivious, abnormal, unhealthy, degrading, shameful, or morbid interest in nudity, sex, or excretion); AND Whether the average person, applying contemporary adult community standards, would find that the work depicts or describes, in a patently offensive way, sexual conduct (i.e.: ultimate sexual acts, normal or perverted, actual or simulated; masturbation; excretory functions; lewd exhibition of the genitals; or sado-masochistic sexual abuse); AND Whether a reasonable person would find that the work, taken as a whole, lacks serious literary, artistic, political, or scientific value.

Notice the part that says “patently offensive“. That is the part that a jury can use to decide if what they are looking at is offensive to them and the community they are part of. If a jury finds the material they are viewing OBSCENE then that material is in violation of the law. So the question is, what is OBSCENE and what is not? Again that depends on where you live BUT normally (historically that is) if

  • has no story line
  • has no social redeeming value
  • or effects somebody in a way that it would not normally effect them

It would be considered OBSCENE by a jury (based on the Miller test). Therefore in violation of the law, since obscenity is against the law. That is the point. You should avoid what is OBSCENE or what may easily be deemed obscene. I have also read another three prong test which is basically the same as above with just a few tiny differences. That test is

  • An item must be prurient in nature
  • A thing must be completely devoid of scientific, political, educational, or social value
  • A thing must violate the local community standards

So to avoid POTENTIAL prosecution you should avoid topics that a jury could easily find obscene. Not saying it is a 100% fact they will find it obscene but that they COULD find obscene. After reading the list you might get a little frustrated. Especially if your site goes after those niche markets, like fetish or interracial sex. Yes they are big money making markets but history shows these are issues that are easily prosecutable or moreover easily winable if they do prosecute you.

Here are two movie box covers – the one on the left is from a video company called Overtime and the one to the right is from Vivid.

Both feature equally hardcore sex – but one of the two is way more likely to grab the attention of federal prosecutors. Which one do you think it is?

So now the big question, what do to if you do feature some of the items found on the infamous Cambria list of naughty no-no’s? You could choose to do nothing and hope the government never comes knocking on your door or you could take action and go after a more “couple friendly” market. Yes to some that may sound boring but that is the reality we must all face at this time. If you don’t like it, remember you can take a stand and team up with people like the Free Speech Coalition and help protect your right and the rights of consenting adults to view what they want to view as adults (minus child porn, rape and bestiality).

Now your job is to figure out what is and isn’t obscene in your own community. Keep in mind, if they do go after you, they will most likely be using the Miller test to determine your guilt or innocence. So it only makes sense for you to do the same. What experts tell me is that you should focus on “couple friendly” type porn. In other words, normal old males and females having regular old, normal sex in a bed without the aid of toys or other partners. I know many of you don’t like this, but these aren’t my rules. My job is just to report what is out there.

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